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Channel: New Brands | Booze Business: A Blog Dedicated to the Business of Spirits and Wine
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The Future of the Booze Business

RNDC and LibDib join forces It was announced recently that Republic National Distributing Co (RNDC), and Liberation Distribution (LibDib) have formed a strategic alliance and will be working together....

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“Hey, there’s wood in my bottle.”

Wood takes an innovative journey Who can argue that wood plays a vital role in the taste of your favorite whisk(e)y. In fact, in a Vinepair article it’s estimated that “wood is responsible for 60 to 75...

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The Vale Fox Distillery Story

The birth (pains) of a booze business On August 26, 2019, the “birth” announcement press release appeared describing the much-awaited launch of The Vale Fox Distillery: INTRODUCING TOD & VIXEN’S...

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Hercules Mulligan Rum + Rye

Patriot, spy, hero, and the inspiration for a new brand I have known Steve Luttmann, the creator of Leblon Cachaça, for some time. As a spirit industry veteran, I always felt that Steve had a wonderful...

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Miramar Rakia From Bulgaria: The American Dream

One Woman’s Journey to Enter the US Booze Business The phrase and concept of The American Dream comes from James Truslow Adams  in his book, the Epic of America. This definition will set the stage for...

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Misunderstood Whiskey

A Ginger Spiced Whiskey from Two Creative Entrepreneurs What I particularly enjoy about the craft spirit movement is that it attracts people with vision and who are willing to think outside the box....

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Coole Swan: A Whiter Shade of Cool

Move Over Bailey’s, Here Comes the Swan According to Impact Databank, Bailey’s Irish Cream is a 1.5 million 9-litre brand in the US and grew 6.5% from 2018 to 2019. But after you read the story about...

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The Best Dirty Shirley: More than the drink of the summer

The Shirley Temple Grows Up The internet, press, and TV are all abuzz with the Dirty Shirley. It’s described as the drink of the summer 2022. The NY Times was among the first to write about it. The...

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Welcome to California: Racquet Club Spirits

The Story of a New Craft Spirit Company in Palm Springs In the past year or so, I’ve been off the air for several reasons — business and writing commitments, Covid, and most important, moving from NYC...

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Do Awards and Medals Matter?

Facts and Myths About Awards Every day, spirit brands seem to be crowing about the awards or accolades they have won. Whether meaningful or not, press releases and brand pitches abound with “we won...

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